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What are your "selling" goals?

The most important thing for you is to sell your property at the highest price in the least amount of times with the best terms. PERIOD. My goal and objective is the same as yours. Sometimes if you look at the strategy of some Sellers and Agents you might think they just want to "list" the property.
Question - do want to "list" or do want to "SELL" your home?

Selling your home can be a headache and choosing the right Realtor to market your home is an important decision to make. Atlanta Realtors may claim to have all sorts of wonderful plans to sell your home, but there are a few critical factors in today's market.

  1. Pricing your home right
  2. MAX.WELLS.SELLS SYSTEM™ (Maximum Online Exposure)
  3. Condition and Demand!

1.) Pricing your home RIGHT

This is the single most important thing to consider when selling your home, because it could be the difference between selling your home or not. Statistically homes usually sell closer to their list price within the first 3 to 4 weeks on the market, when they are priced competitively.

Everyone wants top dollar for their home and rightly so, but market conditions/trends tend to dictate what houses can sell for. Pricing your home at an unrealistic price can only appeal to emotional Buyers who may "fall in love" with the home, but a competitively Priced home will appeal to the price-conscious Buyers, of which there are many.

THE MOST IMPORTANT STEP in pricing it correctly is to have a professional price assessment that encompasses more than just the other properties for sale or even those that have sold recently. A detailed Comparative Market Analysis for your specific property with specific market conditions is criitical! Contact Jim now to set up an appoinment to get yours.

- Maximized Online Exposure

With the critical step of right pricing executed, now the challenge is to get your property shown to the right buyers. Exposure, Expsoure, Exposure. Just think about it folks...the more Exposure your property has online the better your chances are of attracting a Buyer. Statistics show, according to the NAR (National Association of Realtors), that 74% of home Buyers across the nation are searching for their dream home ONLINE. And that number is only dramatically increasing.

What does that mean, you might ask! It simply means that the more exposure your home has on the Internet, the better your chances are of Selling it. That is why we developed the MAX.WELLS SYSTEM™ as an Online Marketing Plan to assist in the sale of your single most important investment.

So where's the EXPOSURE? Here is a list of Websites and Real Estate Listing Companies that we market your home with:

  • FMLS (First Multiple Listing Service)
  • GAMLS (Georgia Multiple Listing Service
  • REALTOR.com
  • Remax.com (National website)
  • Remax-georgia.com (State-wide)
  • AtlantaRealEstate.net (Atlanta-wide)
  • JimWellsSells.com (Our website)
  • WellsSellsTeam.com (Our websites)

The FMLS and the GAMLS are 2 very important search engine tools for Realtors. Without your home being on either one of these platforms, the likelihood of selling your home can diminish considerably.

Also, our website is linked to a number of reciprocal websites around the country, meaning MORE EXPOSURE!

Schedule an appointment with Jim to see how the MAX.WELLS.SELLS System can work for you.

3.) Condition and Demand:

Bottom line is that your home must be in good condition to attract Buyers when they walk through the door. Too much clutter is distracting to the eye and an unkept house will likely be a turnoff to the Buyer.

Like selling any product, the demand needs to be there. Having said that, Location, Schools, Amenities and Exterior/Interior Appointments are important factors for Buyers in their decision making process. Give the Buyer a reason to Buy your home, and he may just do that!

It's tough to compete with Builders and the Jones', who have finished their basement and have new stainless steel appliances and granite countertops in the kitchen. Therefore one needs a little WOWAPPEAL when selling your home. To most people this sounds costly or laborious, but setting the right mood in motion can help sway Buyers to consider your home over the Jones's, especially if it's an older home.



  Free CMA  

Receive a FREE CMA (Comparative Marketing Analysis) of your home.

Call Jim at 678-525-2750 or email us to schedule a listing appointment.



Your goal is to make home buyers fall in love with the house as soon as they see it from the street. And that comes with a bonus--a great overall impression is often enough to make a buyer more lenient about minor repair issues.

Every house is different, and no one expects you to be a professional home stager--but taking the time to prepare the house to the best of your ability can put extra dollars in your pocket, and in less than average time.

Create a Mood - Is there a mood that you could create? If you're near a coast, how about breezy fabrics and blue-green colors that remind us of the beach? If you're in the mountains, maybe you could go rustic. Study the house and brainstorm with friends or family members to come up with ideas.

Pack It Up - Pack away even more of your family photos. Buyers should be allowed to imagine their personal possessions in the home, not look at yours. Put away your personal collections so that buyers don't get so interested in looking at them that they forget to look at the house.

Make the House More Spacious - Remove excess furniture to make rooms less cluttered. Clean and organize the closets. Store boxes in an out of the way location or rent a temporary storage unit so you can de-clutter every part of the house.

Expose Desirable Features - Remove rugs if they hide nice hardwood floors. Remove heavy drapes that keep out natural light, especially if there's a great view out the windows.

Add Some Life - Live plants look wonderful with nearly any decor. Freshen up your home. Are the walls in the house dingy? Work on curb appeal!! Are the colors dated? Paint them if possible. Clean curtains and other window coverings. Clean dirt from overhead fans.

Make it Comforting - Bake bread during showings, or place a fresh loaf in a basket on the counter. Classical music playing softly in the background is nice, but choose something that enhances the mood you are trying to create.

Work on Curb Appeal - Add exterior elements to grab a buyer's attention before they walk in the door. Outdoor lighting makes the home inviting in the evenings--when many buyers do drive-bys of properties. Buy attractive door hardware if yours isn't appealing. Sweep the driveway and pressure wash the house or sidewalks if necessary. Enhance landscaping if possible.


Tell us what you're looking for ...
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My Sales Guarantee

How can I get the most money from the sale of my property?

That should be the first question someone wants to know when hiring an agent. The second is usually "What is the commission rate?"

Learn all about the pricing structure and how to make the most money on your sale.See the MAX.WELLS.SELLS-System

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Benefits of
Buyer Representation

There is no cost to the Purchaser for Jim's services, nor do they
in any way inflate the price of the property being acquired.

My Promise to you is to
help you open the door
to you new home and
your family's memories
for years to come

~ Jim Wells